Winter 2025 dispensing and contact lens examination session update, click here here
Marketing
Follow the links on this page to find out more about marketing, communications, advertising and PR for your business. There are links in each section with a few short tips for quick wins, and longer articles to enable you to learn about each topic in more depth.
- H6 Marketing
- The importance of a marketing strategy for optical practices
- How to optimise your Instagram profile for your practice
- 5 quick wins: building your spectacle lens business
- Next step: building your spectacle lens business
- 4 quick wins: building your sports vision practice
- 5 quick wins: revitalising an underused service
- 5 quick wins: launching a new service
- Next steps: revitalising your contact lens business
- 4 quick wins: PR for your practice
- Next steps: PR for your practice
- Resource: Press release template
- 5 quick wins: do your own PR
- Next steps: using PR and marketing agencies to promote your practice
- 5 quick wins: promoting your practice on the radio
- Next steps: promoting your practice on the radio
- How and why to enter awards
- Entering awards: five quick wins